Global Strategy

3rd Edition

Mike W. Peng
eISBN-13: 9781285545004

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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Sold By Cengage Learning
ISBNs 9780357725474, 9781285545004, 9781133964612
Language eng
Number of Pages 562
Edition 3rd