Strategic Management | 9781119223740 Campus Book Online- Akron

Strategic Management

1st Edition

Concepts and Cases

Jeffrey H. Dyer; Paul Godfrey; Robert Jensen; David Bryce
eISBN-13: 9781119223740

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Designed for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier. This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors' personal experiences. Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students.

Sold By Wiley
ISBNs 9781119134817, 0470937386, 9780470937389, 9781119223740
Language eng
Number of Pages 504
Edition 1st