Strategic Brand Management 9780133255423 | 9780133255423 Campus Book Online- Akron

Strategic Brand Management

4th Edition

Kevin Lane Keller
eISBN-13: 9780133255423

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Additional Book Details

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Sold By Prentice Hall
ISBNs 9780133255423, 9780133468670, 9780133255423, 0132664259, 0133255425, 9780133255423
Number of Pages 600
Edition 4th