Strategic Brand Management (Subscription)
4th Edition
eISBN-13: 9780133255423
eBook Features
-
Read Anywhere
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
-
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
-
Offline Access
(
100% )
The publisher of this book allows a portion of the content to be used offline.
-
Printing
(
20%
)
The publisher of this book allows a portion of the content to be printed.
-
Copy/Paste
(
20% )
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
This title has been removed from sale.
Additional Book Details
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.| Sold By | Prentice Hall |
|---|---|
| ISBNs | 0132664259, 9780132664257, 0133255425, 9780133255423, 9780133255423, 978-0273779414 |
| Number of Pages | 600 |
| Edition | 4th |